Field Marketing Specialist

Growth & Marketing Bengaluru, Karnataka India


Position at Confluent India Private Limited

With Confluent, organisations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better everyday – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organisation to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

The Field Marketing Associate will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. You are truly a Swiss Army knife of marketing and have experience in many different areas. This role reports to the Director, Field Marketing - Centre of Excellence.

What You Will Do:

  • Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.
  • Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects.
  • Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts
  • Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results.
  • Proactively manage and update the field marketing calendar and budget.
  • Coordinate translation/localization of various assets for the APAC region.

What You Will Bring:

  • At least 1-3 years experience in marketing; B2B marketing and technology industry experience preferred.
  • Experience with marketing & sales systems such as Salesforce, Marketo, Groove/Outreach; Splash and/or Folloze a plus.
  • Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.
  • Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences.
  • Ability to clearly communicate process improvements and outcomes to internal stakeholders.
  • Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Experience with Asana is a plus.
  • Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment.
  • Strong analytical and organizational skills, executing programs on time and within budget.
  • Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams.
  • Experience working both independently and within close teams in a fast-paced remote work environment.

What Gives You an Edge:

  • Proficiency in Japanese, Bahasa, or Korean
  • Experience using Google suite applications, including the ability to create visually appealing presentation decks to accurately represent data analysis and trends for Sales QBRs, Marketing meetings, Executive leadership updates, etc.
  • Proficient in Adobe Photoshop and Illustrator to support adaptation and editing of creative artwork, marketing collateral
  • Familiarity with various platforms including ON24, Zoom, Splash, Smartling and HTML experience a plus


Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

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